Category Archives: Streetwear

Street Style: The L.A. to Boston Red-Eye

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I’m really feeling this guy’s airport style. He brought a bit of dapper style to a spirit-dampening situation (awaiting a late red-eye flight from LAX to Boston).

The brown, perfectly worn lace-up boots (which, having inspected them up close, were clearly pricey), lavender button-down shirt and smoky camel wool suit make for a harmonious combo that’s 100 percent age-appropriate, but also interesting and fashion-forward.

Note the Indiana Jones hat and rust-colored pashmina on the chair next to him. Really, this guy’s got it all.

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Sundance 2010 fashion: Seen on Main Street

KatSundanceIt isn’t easy to look stylish in the snow. The majority of rubberized boots are bulky and awkward, hats tend to create a messy mane the second they come off and puffy coats can add the freshman 15 without ever touching a single scoop of late night Mac N’ Cheese. Which is why we asked our good friend and Riviera magazine editor Kathryn Romeyn to strike a polar-ice pose in her sophisticated snow garb. The motorcycle boots and aviators stay true to Kat’s rockerish, SoCal style and the vintage fur (which was picked up in a second hand shop for under $100) doesn’t leave her looking like the Michelin man. If you ask us, it’s the perfect attire for taking in the swagalicious sights and celeb-DJ sounds of Park City without looking like the abominable snowman. Or worse, a cold weather slob.

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Sundance 2010 Fashion: Seen on Main Street

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While wandering down Main Street in search of some worthwhile swag, a multi-colored sombraro-style scarf stood out among the sea of boring black cashmere neck warmers. Turns out the wearers is none other than DJ Rashida, who spins on MTV’s America’s Best Dance Crew. Turns out the slammin’ look is what she wore on the plane to Park City. I wore sweat pants. But anyway…

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Tokidoki Launches Melrose Ave. Store

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Tokidoki, the L.A.-based streetwear brand famous for its Japanese-style anime artwork, debuted its first L.A. store last night at a party celebrating the new location.

The 500-square-foot outpost, which sits next to Agent Provocateur on Melrose Avenue, is an explosion of cartoon-y color and characters, juxtaposed with slick residential accents such as white Corian countertops and rich walnut floors.

The shop’s back wall (with a hidden door) is one huge glossy mural depicting the Technicolor artwork of creative director Simone Legno. And everywhere you turn, there’s more eye-popping fun: the brand’s subversive toys (think bunnies with machine guns), skateboards, embroidered trucker hats, luggage, sunglasses, and — of course — t-shirts galore.

IMG_3671L.A. exclusives include tees ($28) and  trucker hats ($38) emblazoned with anime diamonds, bullets, cold hard cash and an “I [skull-and-cross-bones sign] L.A” message. The store also carries 50 of the zany, limited-edition Tokidoki Karl Lagerfeld dolls (only 1,000 were made.)

“This is a major endeavor,” said company ceo Ivan Arnold. Even with a recession on, “we knew it was the right thing to do,” he added. “We wanted to complete the experience for people. Retailers buy into the brand, but they don’t really buy into the brand. This is the 360-degrees of Tokidoki.”

Legno, an Italian artist who was tapped by company co-founders Arnold and cfo Pooneh Mohajer-Arnold in the early 2000s as the cornerstone of the brand, said the Tokidoki aesthetic has changed over the years. “I throw personal experience into my artwork,” he said. “When I was young, my artwork was a mix-up of Japan, with cherry blossoms and kimonos. When I moved to L.A., it’s so glamorous…I started doing diamonds and bullets.”

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