Adam Tschorn at the LA Times has an interesting blog post today on the logo makeover that wasn’t. Apparently the San Francisco-based retailer quietly changed its navy square logo for something a little more, well, square (our apologies to the graphic artist), and then changed it back after less than a week.

“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo,” Gap’s North America’s president, Marka Hansen, said in a statement.

I have to give them credit, because The Gap had one of the first fashion iPad apps out there – one head and shoulders above many of its competitors when it comes to ease and dynamism of online shopping.

But either way, it’s a staid logo. And more pressing: Who took the time out of their busy lives to complain? —Paul Dexter