Looks like there’s another entity looking to bring an official L.A. Fashion Week back into play.
Fashion Los Angeles has sent out an invite for a “groundbreaking” presentation on Sept. 15 (invite only) to introduce itself to L.A. The organization has announced that it will debut a spate of presentations/runway shows/etc. in February 2011 in downtown L.A.
And while it’s incredibly tempting to dismiss any organization looking to breathe life into a event that never really made sense in L.A. anyway, we have to give it to Fashion Los Angeles for making major plans.
The organization will commandeer a bunch of buildings in downtown L.A. for its self-contained fashion weeks — offering big and small venues for designers. And in the meantime, they’re running a series of events, including blogger-focused shindigs and a downtown Pop-Up shop erected for this coming fashion week.
No designers have been announced for February yet — which, of course, will make or break this endeavor — and the partners behind the organization aren’t obvious players; Michael Venedicto is a producer for high-profile awards shows and fashion presentations, among other things, and Jeff Warrington is a graphic designer who focuses on niche-oriented brand identity development and marketing communications. But at this postmortem stage, we think Fashion Week can be anyone’s game.
Illustration: The proposed set-up for the February Los Angeles Fashion Week, courtesy of Fashion Los Angeles.
