We don’t need to tell you that old-school, American-made heritage brands have been enjoying a nice little moment in the sun courtesy of exclusive collections and collaborations with more modern names (Pendleton for Opening Ceremony and Red Wing for J. Crew are a couple we mentioned back in February). And now J.W. Hulme is the latest trusty, work-minded company to up its cool factor with a customizable bag line debuting at Barneys at the end of this week.

The small, Minnesota-based brand started making canvas tents during World War I and began selling their signature leather and canvas bags in 1905. Today the product line includes killer canvas luggage, leather hunting pouches that make perfect purses and rustic-looking, earth toned totes — all of which can be embossed with your initials. Though Steven Alan started carrying the line back in March, this is the first time Hulme products will be available at Barneys and, likely reach a widespread audience.

The news reminds us of the early part of this decade when the luxury giant began selling and heavily hyping Goyard, the French heritage brand that had been fairly obscure until then.

And with J. W. Hulme’s canvas and leather travel bags coming in at under $500, we’re guessing that we’ll be seeing quite a few on the luggage carousel in the very near future.

Photo: J.W. Hulme Shell bag, $360. jwhulmeco.com