As of today, Prada is no longer partying like it’s 1999.
There is nothing we love more than being able to access the most luxurious and deluxe products in the fashion world at the very brink of our fingertips. Luxury brand websites used to be simply to promote the brand itself. Conversely, following its’ competitors with the likes of YSL and Gucci, Prada is set to launch their own online boutique for US consumers. The E-store is to debut this Thursday, July 1st to offer shopping directly off the main website rather than sending shoppers on a wild goose chase to second hand websites to find the goods.
As of yet, apparel is unable to be purchased. However, you can get your hands on purses, accessories, leather goods, eye wear and perfumes; which are of course the houses best selling products.
In accordance to the rest of Prada’s efforts, the e-store is said to be well-designed, user-friendly, spot on with brand image, and has been proposed to simulate a true boutique experience with e-gifts and personalized cards. Some exalted features also include runway show videos, short films, lookbooks and ad campaign images.
So bunker down and start penny pinching ladies, because this is one e-store launching we can’t afford to overlook.
Always a harbinger of fashion’s zeitgeist, yet far behind the likes of competitors like YSL and Gucci when it comes to giving Americans what they want, when they want it, Prada debuted its U.S. online store today, offering us shopping directly off the main website, rather than sending would-be shoppers on a wild goose chase to other stockists in order to find your mohawk heels or a Saffiano Lux calf leather handbag. For pieces from the collections, however, it looks like you’ll still need to haul yourself to Barneys. This is strictly a shoes/gloves/bags sorta thing.
Prada’s PR purports that the online store is intuitive and well-designed, simulating a true boutique experience with e-gifts and personalized cards, as well as runway show videos, short films, lookbooks and ad campaign images. They’ve delivered on that, judging by our perusal of the site this morning. But somehow we’d still prefer to buy our Prada wares at this art installation “store” in Marfa, Texas by Elmgreen and Dragset. — Nicole Hayden
I find it important to mark the opening of the web. An alternative is no doubt that should facilitate access to some items.
Leila Silva