West Hollywood jewelry boutique Roseark launched a second L.A. location this week — on Montana Avenue in Santa Monica.

Like its orginal museum-esque digs,  owned by Launch My Line season one (and only?) winner Kathy Rose, the boutique carries limited edition jewelry pieces from brands such as Jennifer Meyer Jewelry, K. Brunini, Jodi Guber, Anndra Neen, Gintare, Karma and Rose’ own namesake collection.

But this time out, Rose will also curate a small selection of clothing from local designers to complement the jewelry collections (one can only assume her experience creating a collection on the Bravo reality show precipitated this foray into fashion).

Rose and her husband, co-owner Rick Rose, hosted an intimate opening event last week with Meyer and Shiva Rose that lured Amber Valetta, among other jewelry junkies.

Roseark, 1111 Montana Ave., Santa Monica. Open Monday through Sunday from 11 a.m. to 6 p.m., 310-395-6706.

Photo, from top: Roseark’s new facade in Santa Monica; Co-hosts Shiva Rose, Kathy Rose and Jennifer Meyer (a.k.a Mrs. Tobey Maguire).