Held at the Rodeo Drive Brooks Brother boutique last night, the soiree had guests sipping cocktails while checking out Ray’s striped and checked confections. Known for his mannerly blog, Social Primer, which is designed to offer his readers “common sense combined with generosity of spirit,” Ray has worn bow ties since the age of four, and first designed a line of vintage Italian silk ties for his blog.

The pieces caught the attention of the storied menswear brand, and only a year and a half after having drinks with Brooks Brothers reps at Chateau Marmont, the ties are now available. Ray jumped at the chance to work with the brand, describing it as his “dream.”

But, unfortunately ladies, when asked about a possibility for some women’s pieces, Ray responded, “Social Primer would never deign to tell a woman how to dress or to act.”

As for those interested in the current selection of Ray’s stripy, reversible ties available at brooksbrothers.com, act fast. When this writer checked out the site, nine of the sixteen styles were already sold out.