
Attention sneaker heads. Fred Segal in Santa Monica is throwing a party tonight in honor of New Balance’ futuristic new tennies: the Sonic 574 for men and the Sonic 410 for women.
The sneaks borrow iconic shapes but are made using sonic welding, an earth-friendly alternative to gluing or sewing.
The in-store celebration will feature a wall build-out inspired by the collection, cocktails and appetizers. Oh, and cool sneakers. RSVP to Cara@RedLightPR.com.
7 p.m. to 10 p.m at Fred Segal Santa Monica , 500 Broadway, Santa Monica, 310-393-4477.
Photo: The Sonic 574 in brown suede/neon orange. Courtesy of Fred Segal.
