Concept, a new group of L.A. runway shows, will roll out tonight at the Spring Arts Tower downtown.

Sponsored by Smashbox Studios and Toni&Guy, the shows are meant to capitalize on both L.A. Fashion Week and the local market week (when retailers from all over come to L.A. to check out the new collections from brands). Which is smart, since L.A. Fashion Week hasn’t historically targeted buyers–the people who actually put collections into stores.

The roster of brands showing is pretty eclectic; a mix of familiar and new names: martinMARTIN, Skingraft, Elmer Ave, Fremont, The Battalion, Valerj Pobega, B.Scott, Mike Vensel (co-organizer for the event with downtown advocate Brady Westwater), Chelsea Rebelle, Farm Tactics, Otto Gates, Jen Awad and John Sakalis.

Photos: Looks from L.A. brand Skingraft’s Spring 2010 collection.