Los Angeles Fashion Week fall 2010: Yotam Solomon

Screen shot 2010-03-19 at 12.23.53 PM

Confused.

That about sums up my feeling on Yotam Solomon’s Fall/Winter 2010 presentation Thursday night. The confusion started with the location: a private residence tucked high up in the Bird Streets section of the Hollywood Hills. After zig-zagging through a massive line of traffic on stick-thin roads, I pulled up to the valet only to be turned away.  So I went in search of street parking. And during the 15 minute, uphill trek, girls had to remove their heels. Eventually, though on the brink of an asthma attack, I arrived with a smile, hoping to see some great fashion to match our travel efforts and the excellent jetliner views.

Then came a second round of confusion.

Screen shot 2010-03-19 at 12.25.41 PM

In lieu of a runway, models would be “milling about near the couches.” Uh, ok. And judging by my eavesdropping, it seemed I wasn’t the only bewildered guest: This is ridiculous… Wait, where is the runway?…  Did we miss the show?… Is there a show?…

But even more confusing than the lead up to the presentation was the collection itself.  A lack of cohesion made it difficult to discern Solomon’s designs from a random party-goer’s ensemble. Between a complicated satin mini, a fringed jersey dress and what looked like a skirt-suit for the club, I was left, dare I say it again, confused. On the upside, Solomon is only 22, which leaves plenty of room for growth. And his collection of shoes on display were promising.

Overall, the event fell victim to the typical evils of L.A. Fashion—lack of attention to design and detail for an excuse to schmooze and booze.

But at least I got a good workout.

7 Responses to Los Angeles Fashion Week fall 2010: Yotam Solomon
  1. Tosca
    March 20, 2010 | 8:48 am

    “Great article”!
    You wrote about the traffic.
    Did not write about fashion.
    You missed the whole point.
    Sorry for you.

  2. julia
    March 20, 2010 | 5:13 pm

    Tosca, clearly you missed the point of the article. The whole event made the clothes unimportant and they are pretty bad judging by the image. The clothes look ill fitting and insult my design intelligence. Seriously, PR people shouldn’t be allowed to comment on articles because they’re biased sheep.

  3. Giorgia
    March 20, 2010 | 7:57 pm

    The article is really unprofessional,and missing the whole point of the presentation

  4. ramon
    March 24, 2010 | 1:07 pm

    Is the article about traffic o fashion?
    I am confused!

  5. janet austen
    March 26, 2010 | 9:07 pm

    Well….it is a critique of a fashion presentation and written in the same vein you would take from WWD, NY Times, or any other site. The journalist is giving us his take on the entire experience. Yes, the designer is young and we can only hope to learn from mistakes of our youth be it in actual design or in the way we present our brand. As for the people confused by no runway show, that is a bit naive. Many designers these days stage unique presentation formats instead of runway from Katy Rodriguez to Stella McCartney.

  6. Sarah T.
    March 29, 2010 | 4:12 pm

    In my opinion, I think that 6 looks does not count as a collection, in fact it would be considered a group. While other designers toil away at making a 20-30 look collection, we embrace the fact that someone made 6 un-cohesive looks. Have we become so desperate to find the next big thing in LA fashion that we must succumb to a bunch of b-list stars in a house in the hills to distract the fact that the clothing isnt very good? I must commend whoever did the publicity of the event. You did a great job keeping the attention off the clothing, within good reason too.

  7. earlyne butler
    June 4, 2010 | 5:18 pm

    where to I go or call to VOLLUNTEER for LA fashion week?

Leave a Reply


Wanting to leave an <em>phasis on your comment?

Trackback URL http://stylesectionla.com/blog/2010/03/19/los-angeles-fashion-week-fall-2010-yotam-soloman/trackback/