Angela Missoni drops by L.A. to launch new Rodeo outpost

missoni2It’s hard to beat the exquisite knits and patterns coming out of Missoni these days. Even though the weather here isn’t exactly screaming for chunky cashmere,  Angela Missoni arrived in LA this week to christen the corner of Rodeo and Little Santa Monica with her family’s impeccable designs. (The new Rodeo boutique is only Missoni’s second in the country after New York.)

Since taking over the creative direction at the label in 1996, “A lot has happened in the world of fashion… the players have changed, everything has changed,” Missoni told Style Section L.A. “So for an independent, family-owned brand like us, it is an accomplishment to still be around and to be relevant.”

missoni1The collection is “very closely related to the California lifestyle… it’s very relaxed but sophisticated,” she said. The last several years have seen the collection expand on its classical platform by developing a young, contemporary energy, with a ‘Gypset” layer of cool that combines layered prints and colors in a modern way.

London-based design team Kinmoth Monfreda designed both the interior and exterior of the missoni3building, which incorporates painted aluminum from just outside of Milan that wraps the building exterior in a woven manner—evocative, perhaps of the way any Missoni garment sublimely wraps the body. —Hellin Kay

One Response to Angela Missoni drops by L.A. to launch new Rodeo outpost
  1. Coach Bags
    July 19, 2010 | 9:46 pm

    nice work! i will keep on tracking

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