If there is one awesome thing about the great recession, it’s the rate of budding entrepreneurs making their way on to the business landscape. Enter L.A.-based former Vogue staffer Brenna Egan, whose new on-line vintage boutique, Chic and You Shall Find, just launched today.
The e-tailer carries goods for girls only, including dresses, bottoms, tops, accessories and jackets mostly priced under $100. The selection is on-trend, with a lot of the early 70s, flowing folsky garb that is sure to become summer’s staple (in my closet, at least). Not included in the largely label-less lineup (save for an area dubbed “collection” which features names such as Gucci and Escada) are the sequined Blanche Deveroux-style looks that have become almost nauseatingly abundant at vintage stores as of late.
Sure, clicking lacks the same something-something as wandering the Silver Lake Vintage fair on a Saturday. But Chic and You Shall Find has found a nice, solid footing in the oft overcrowded world of on-line vintage. I’m excited to see what new pieces Egan adds next.
Photos: Left, a fuzzy coat from Egan’s site that channels Pendelton x Opening Ceremony for just $58. Right, a breezy blue dress I really wish I was wearing at this very second.
