I was wondering what Richie Rich has been up to post-Heatherette (his former partner in the label, Traver Rains, is pursuing photography, as we wrote about a few weeks back). Turns out Rich has returned to one of his enduring muses, Pam Anderson, for a  new, trashtastic line called Tabloid Hero (Pam will be spokesmodel). “All my celebrity friends will be rocking it out. I spoke the other day to Fergie, who is dying to wear it,” Rich tells Page Six. “I am going to do the first infomercial with Kim Kardashian, who even though she has her own line, she says she will support me.” On my count, that just leaves Jenna Jameson, whom I remember strutting on the Heatherette catwalk a few seasons ago at LA Fashion Week. And I imagine she’s already on line two in Rich’s design studio. —Krista Jennings