Red carpet shoe staple Jimmy Choo toasted its new Choo 24:7 footwear collection with Nordstrom at a luncheon yesterday at the Beverly Hills Hotel.
The Seattle-based department store hosted the intimate event for its big-spending local clientele — as a chance to meet Jimmy Choo’s high-profile president, Tamara Mellon, and Nordstrom’s charming vice president, Pete Nordstrom.
“Tamara is a fashion personality, and we thought people would love meeting her,” said Nordstrom. “Women love Choo.”
Mellon, who showed up in a cool Yves Saint Laurent leopard-print dress, said Nordstrom has been a key account for the brand for years, and that L.A. is a “huge” market for the company, despite the recession. “I wanted to come out and meet our customers,” she said.
The Choo 24:7 collection is comprised of new and classic looks Mellon picked out herself — mainly from her own closet. “You can wear these in two years if you want,” she said, “because they’re not too trendy.”
Photos, from top: Tamara Mellon (in the middle) chatting with our old friend Wayne Niemi from Footwear News; a Choo 24:7 display.
