Our pal Adam Tschorn over the L.A. Times, cracked the code this morning on what’s happening so far for L.A. Fashion Week. Looks to be a mash-up of one-off events.
Here’s Tschorn’s rundown:
Although we’re told the full schedule won’t be released until later this week, the dates — for whatever shape the event takes (last season it was essentially an open-to-the-public photo shoot for an insert in Flaunt magazine) will run March 16 to 21 (presumably at its 1446 E. Washington Blvd. studio space in downtown L.A.’s industrial district).
Trend spotting/merchandise consulting firm Directives West (a division of the Doneger Group) will be hosting a runway show that focuses on the contemporary market’s up-and-coming design talent and fall 2010′s key merchandising statements. March 19, 5:30 p.m.(5 p.m. if you’re cocktailing at the Cooper Building, 860 S. Los Angeles St., Penthouse on 11. Invite only.
The short-lived, one-season, merger of Rock Media and Gen Art appears to be over (calling the phone number at Rock Media and Entertainment’s Miami office gets a recorded message that the number is “currently unavailable,” and e-mails requesting information haven’t been returned). Gen Art reps tell us that despite the single New York and single Los Angeles event, done jointly, the merger was “never consummated.” (More details on that, if and when we get them).
Gen Art plans to showcase 20 of its L.A.-based designer alumni poolside at the Hollywood Roosevelt Hotel, and we’re told the event will consist of each participating designer showcasing a fall 2010 collection look on a “live model or muse.”
As of press time, names on the list included Eduardo Lucero, Elmer Ave, Endovanera, Erik Hart, Grey Ant, Jared Gold, Jeffrey Sebelia, Jovovich-Hawke, Katy Rodriguez, Louis Verdad, Rami Kashou and Society for Rational Dress. March 16, 7 to 10 p.m. Open to the public, and tickets can be purchased here.
Los Angeles Fashion Weekend at Sunset Gower Studios
The Gallery Los Angeles is producing its show at Sunset Gower Studios in Hollywood for a second season. The roster is set to include runway shows by labels like A.B.S. by Allen Schwartz, Buffalo by David Bitton, Raw 7, and a something called the Green Initiative Humanitarian Fashion Show sponsored by the Green Youth Movement. March 19-21. All but the last production are trade-only, and tickets for the Green Initiative showcase can be purchased here.
Promising “LA Fashion Week in one night,” and billing itself as the incubator of fashion, music and art, Project Ethos is holding a 10-designer runway show bookended by musical acts and DJ sets, and surrounded by art. The designer line up includes two “Project Runway” alumni – Season 6′s Gordana Gehlhausen and Season 7′s Jesus Estrada. The event is scheduled for the Music Box @ Fonda, 6126 Hollywood Blvd., March 19, 8 p.m. to 2 a.m. Open to the public, tickets can be purchased here.
Thanks for sharing the info you do have. I’m heading to LA tomorrow for a week and want to do some press coverage/observe some shows so your post at least gives me a little more specific info about shows. You’d be inclined to think that a location like LA could have a great fashion week, but I guess that hasn’t been the case.