Wilhelmina Models is partnering with British fast-fashion brand Next to search for the company’s new face — aged 4 to 7 — to break into the U.S. market.
So if you think your tot is the cutest in the world (and, c’mon, you’re certain he/she is), you have from now until March 15 to submit pictures online for public exploiting voting on Facebook.
The fifty contestants who garner the most votes will be corralled here in L.A. for a two-day live finals event at Universal Studios on April 24 and 25. At the event, the winner will be selected by a judging panel comprised of top execs at Wilhelmina and Next.
Sound corny? Well, the top prize — a $100,000 college scholarship fund, plus a one-year modeling contract with Wilhelmina Models — is certainly not. Check the site for specific rules and regs.
Photo: British kids’ clothes are so much cooler. A Spring look from Next. Courtesy of Next.
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