Reworked vintage brand The Reformation, which is helmed by YaYa designer Yael Aflalo and Chi Bui, is opening its new, smaller digs on West 3rd Street today (Friday, Feb. 26).

The partners have transformed the old Satine boutique into a rustic, rough-hewn temple of reborn fashion (think romantic, cleverly tailored blouses, dresses and knits, ranging from $100 to $200).

The partners had originally opened a store in a comparatively cavernous space on La Brea, but quickly realized that in this dour economy, no one needs to be saddled with that amount of overhead. Lots of luck in your new space, Ya and Chi!

Photo of The Reformation’s new pad, courtesy of The Reformation.

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1. The Reformation x Style Section L.A.: Summer shopping party and exclusive reader discount
2. Space 15 Twenty Fetes Reformed Pop-Up Store
3. Street Style Gallery: The Reformation x Style Section L.A. summer shopping party