A real perfumer on corporate perfume

bspears“Well, when you think about it, the giant beauty corporations behind brands made everyone believe for decades that fashion designers had an authority to design perfumes as well as clothes. When you think about it, this is weird no? How would Ralph Lauren or Calvin Klein know how to create a perfume? So I don’t think it is more insane to think that Britney Spears or Paris Hilton can do it too!” — Fabrice Penot, co-founder of the luxury cult perfume house (and one of our favorite indulgences) Le Labo, to Australian Vogue.

[5 Minutes with Fabrice Penot: vogue.com.au]

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