“It’s a gift to support these dogs and keep me out of the doghouse,” said one happy Jimmy Choo customer, carrying a bag of the brand’s luscious foot candy that would soon be a gift for his wife. Choo hosted an in-store soiree in Beverly Hills last night to benefit the Brittany Foundation, a SoCal-based dog rescue, and to celebrate Choo 24:7, the London-based cobbler’s latest collection.

The line comprises basic, wardrobe staple styles in varying heel heights, colors and materials, and is designed to transcend trends (and recessions). Styles including round toe, patent leather pumps and square toe flats come in nude and black patent leather, black satin and even animal prints. Though most of the shoes are nothing new to the Choo empire, a slightly Prom-ish pair of platform slingbacks have been introduced for the collection and will probably appeal to those who wish for Giselle-like height upon waking up in the morning.

This seems like a fantastic way to remind women about the fashion items actually worth buying during troubled times (if our personal times were slightly less troubled, we’d be buying a pair of nude patent pumps from the collection ASAP). But by the looks of the happy shoppers making their way through the store last night, business must be booming somewhere.

Lucky dogs.