Brit photog Josh Olins shot Giorgio Armani’s spring 2010 campaign with predictable impeccability. The label ditched Sean O’Pry (who’s gracing Ferre’s campaign) and replaced him with Ollie Edwards, no stranger to Armani ads (Emporio, Armani jeans, et al).

Edwards is one of the best faces in the business, but the eyewear? Reminds me of Tom Ford from last season, if a more conservative play on the wired rims.