Avatar actress Zoe Saldana co-founder of MyFDB.com, fashion’s IMDB

Screen shot 2010-01-15 at 5.46.30 PMBack in October, the Wall Street Journal reported on internet start-up MyFDB.com, a subscription-based service that acts like an IMDB for the fashion industry.

The story described the business that, for $15 a month, allows users to track editorial and ad campaign credits of models, photogs, stylists and make-up artists to see exactly who worked on what, both behind the scenes and in front of the lens of fashion spreads.

But what the piece failed to mention, which we just  noticed while reading an item in Star (don’t hold it against us — we all need trashy entertainment every now and then), is that the site was co-founded by Avatar actress Zoe Saldana and longtime boyfriend Keith Britton, a former model and actor who acts as the company’s CEO.

Makes sense, since the site’s upcoming launch party during New York Fashion Week is hosted by Saldana. And as an added bonus, the lucky winner of a contest granting admission to the fete gets to greet the actress when she hand-delivers party passes to their door.

Considering the vast amount of fashionphiles, bloggers and working press who have a vested interest in the personalities who make fashion shoots happen worldwide, the site sounds like a successful business in the making to us. Best of luck.

Photo: A MyFDB.com screenshot of one of Saldana’s recent model credits for Elle.

One Response to Avatar actress Zoe Saldana co-founder of MyFDB.com, fashion’s IMDB
  1. René De Beaumarchais
    October 15, 2011 | 1:32 pm

    I just learned that on Project Runway!

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