The Brentwood Country Mart‘s “Semi-Annual Sale” rolls out today, featuring discounts of up to 50 percent off at stores including Apartment Number 9, Brentwood General Store, Calypso, Pippa Small Jewellery, Post26, Sugar Paper and Selima et Benjamin Optique. A portion of the sales will be donated to The One Voice Emergency Relief and Family Program.

The sale sounds stellar, but for me, the Mart’s homey, country-fied atmosphere is always its own reward. Has there ever been a more charming place to shop in L.A.?

January 11th – January 31. 225 26th St., at San Vicente Blvd., Santa Monica. Mondays – Saturdays 10 a.m. to 6 p.m. and Sundays 12 p.m. to 5 p.m.