Sartorialist to Fred Segal: Step it Up

schumanI seemed to have missed this when it originally ran. But in a Dec. 14 post, Sartorialist’s Scott Schuman writes about a brief furlough in Los Angeles, where he extolled the natural lighting, gave a shout-out to Book Soup and crowned Opening Ceremony as the city’s shining example of directional fashion (“No other store has nearly the edit and variety of collections that they offer”).

Then he shot across the bow of a competitor: “[T]his leads me to [a] painful question. What happened to Fred Segal? I see they’ve dropped Dries Van Noten but picked-up Amber Valetta’s new collection…interesting.”

Which prompted this response from a commenter by the name of “Princess Glee”:

“So are you saying that Fred Segal’s is taking a superficial route by dropping Dries Van Noten and picking up Amber Valetta’s new collection? If there’s some truth to that[,] then welcome to LA. Take a wait-and-see attitude on Amber Valetta’s collection; who expected such sophistication and real design from the Olsen twins line?” —Paul Dexter

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