You better be making a statement with your first ad campaign of a new decade. And Lanvin’s hit two near pitch-perfect notes of glam and intrigue. Photographed by Steven Meisel, the ads feature Patti Smithesque ingénue Jamie Bochert in motion, as though she’s reeling from being punched by some invisible fashion force. “She moved so fast, even the chandelier was moving with her,” Lanvin artistic director Alber Elbaz told WWD.

A companion ad image for the men’s collection features husband-and-wife photographers Inez van Lamsweerde and Vinoodh Matadi—the latter slathered in red paint and engaged in CPR-like liplock with her betrothed. —Krista Jennings