The elastic band on your underwear may read Calvin Klein or Ralph Lauren—or D&G, if you’re a bit more particular about your skivvies. Jason Kibbey and Jeff Denby, founders of PACT underwear, want to change that message to I help protect the world’s ecosystems: The duo founded their men’s and women’s organic brand earlier this year and give 10% of profits to their environmental charity partners.
Each non-profit actually gets its own signature pattern design. For Oceana, the D.C.-based ocean conservation group, PACT designers created intricate shapes that, upon further inspection, combine to form a jelly fish floating over your inner thigh. Translucent white tree trunks and wispy branches spreading across your behind raise awareness for Forest Ethics, which has saved 65 million acres of Canadian and Chilean forests from destruction.
PACT also just unveiled two new designs this week: A new Oceana print conceived by San Francisco-based industrial designer Yves Behar, and a yellow butterfly pattern to benefit Global Green designed by Sage Vaughn and his wife, Project Runway alumna Sweet P.

The underwear is made from organic cotton and is available through their website. Garments are then shipped in biodegradable bags with clever storage pouches matching your underwear’s material.
At $24 for a pair of boxer briefs, it’s hardly a bargain—but at least you know some of your money is going to noble causes, not the pockets of an environmentally unsound mega-designer. (Bonus: there’s free shipping through the holiday season.) — Corey Scholibo
Here’s the brand’s delicious, office hell-meets-Eden ad:
The Office of Eden from WearPACT on Vimeo.
Photos courtesy of PACT.
