Cynthia Rowley to Design for United Airlines. Will She Bring Humanity Back to Coach?


CynthiaThere are more depressing places to be than sitting in United Airlines economy. But not many. On a recent flight from Kennedy to LAX the rows of us in coach, wedged to the back of a mostly business class plane, were told over the P.A. to “Stop ringing the call buttons, because it’s annoying” and to “Speak up, hon, I can’t hear if you want tomato juice or a turkey sandwich. O.K.?” (this directed at the young Australian woman to my left who blushed in shame). 

Perhaps Cynthia Rowley could bring a little decorum to the “friendly” skies. Over the weekend, the airline announced that Rowley would design its uniforms for 2011. It’s doubtful that the ultra-femme flounce of her spring 2010 collection (see right) will translate perfectly at 35,000 feet, but it’ll be an improvement of the 10-shades-of-gray-and-navy that flight attendants are currently given.

Rowley joins a select group of designers tapped to bring a little class back to flying (Christian LaCroix has worked with Air France, Richard Tyler with Delta). Who will be next to improve onboard aesthetics? We have our money on a Michelle Obama-approved American designer (Isabel Toledo comes to mind). — Krista Jennings

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