Is decorum a thing of the past? Yammering on a cellphone while ordering at Starbucks, texting during a screening of This is It—it doesn’t take a curmudgeon to wonder where our manners went.

Social Primer, a website devoted to “Manners, Conversation, Style and Handling Your Liquor,” is a welcome throwback to rules of conduct that make for a more courteous world. Launched last year by writer Cooper Ray (known simply as “SP” on the site), Social Primer tackles a wide array of social scenarios, from tips on attending the symphony (familiarize yourself with the four-movement structure beforehand and skip the wine, lest you doze post-intermission) to avoiding spreading your head cold to others (simply keep a pleasant distance and forewarn with honesty). The advice is spot-on—intermittently a tad pretentious, but preferable to the obliviousness to manners that we see on a regular basis.

This week, SP launches a pop-up shop at Alpha on Melrose Avenue, replete with genteel items like monogrammed belts and reversible bow ties. Don’t save them for only special occasions–wear one next time to Pizzeria Mozza and see how dignified you feel. As far as we’re concerned, gentlemanliness never goes out of style. — Paul Dexter