I want to love L.A. brand Elmer Ave. The label mines subcultural scenes so close to my rocker heart–namely punk, but also 70s glam, heavy metal and romantic New Wave.
But variety is the spice of life, and sitting at Elmer Ave.’s Spring runway show last night felt like one big de ja vu.
Every season, it’s always the same thing — stripped-down combat-rock gear for girls and guys that’s heavy on the spray-paint-esque silk-screening, blazers and slim pants.
The only difference this time? Kids. Co-owner Jonny Day (who was the first to be kicked off The Fashion Show — unjustly, in my opinion) had his elementary-aged daughter girl walk the catwalk in pint-sized punky gear, showcasing the brand’s new-ish Delinquent kids’ collection.
The show, held at the old Bank building downtown, mere steps from their store on 4th St., lured revelers clad primarily clad in black leather. Everyone waited a good 30 minutes for the already late-night show to start, with the lights descending around 10:20 (9:45 was the promised show time.) Models stalked the plank in a variety of form-fitting vests, slightly oversized (but not really “boyfriend”) blazers and slim tuxedo and military pants, paired with knee-high Doc Martens in every color of the rainbow.
While most of the pieces on their own were solid and fairly basic — save a military inspired black wool overcoat that was divine — they lacked any real freshness.
If the boys had only mixed in a cool military-inspired romper or a gown in the shape of an elongated blazer, there would have been that needed element of the unexpected. I’m still rooting for the trio, but my attention is waning.
