Star Wars fanatics have historically been a touchy lot. They don’t like it when you hate on Jar-Jar or talk about how lame the second trilogy is.
But it seems that British supermarket chain Tesco recently had a run-in with the grand puba of sensitive Star Wars freaks.
The Guardian reported yesterday that the grocery chain has been accused of religious discrimination after ordering the founder of a Jedi religion to remove his hood (the store has a no-hoods policy to guard against stealing) in Wales.
Daniel Jones, the 23-year-old founder of something called the International Church of Jediism, says he was victimized and “humiliated” for his beliefs. (Stunningly, the Guardian reports that the cinema-born sect has 500,000 followers worldwide.)
Cheeky Tesco countered with the claim that the three more famous Jedi Knights — Yoda, Obi-Wan Kenobi and Luke Skywalker – rocked the no-hood look all the time. In response, Jones told the Guardian, “It states in our Jedi doctrination that I can wear headwear….you have to wear a cover for your head when you are in public.”
Jones, who also goes by the Jedi name Morda Hehol, is considering legal action against the company. Tesco, on the other hand, seems to be laughing it off. A rep for the supermarket chain told the paper, “He hasn’t been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods…If Jedi walk around our stores with their hoods on, they’ll miss lots of special offers.”
You can’t even make this stuff up.
